The customized asymmetrical leather motorcycle jacket worn by Brando became the must-have anti-establishment symbol for 1950's youth. The orders skyrocketed for this leather jacket causing Irving Schott and his son Mel to increase their workforce and expand the Schott factory. By the mid 1960's the Perfecto® mens jackets had also caught on with the emerging rock n roll movement. Schott proudly continues this iconic American classic motorcycle jacket for the wild side in all of us.