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Schott: Reinvesting In The Product

This is for Gail or even Mr. Jason Schott himself if he would be so kind as to take the time if allowable, but I watched on Fox Business where Mr. Schott said unlike most companies, which use profits to invest in marketing and such, Schott would rather use profits to reinvest in the product itself. I was wondering if that statement could be further qualified.

What does that look like for the consumer? 

Is Schott always looking for better and new materials sources, or working with tanneries to improve upon quality of existing hide sources?

Are the jackets of yesteryear inherently of lesser quality given this statement? Should consumers wait a few years for Schott to have reinvested in product quality to get a jacket at an opportune time?

I was very intrigued by this interview and do not mean to throw hardballs at you--I love the company and will never wear a leather jacket not bearing the Schott name--I am just fervently desiring a bit more explanation and insight into the culture and mission statement of a beloved American business. Thank you so much for your time.

Dannyk on 03/08/18 at 05:52 PM

I don’t work for Schott but I feel like this is a slightly suspect question in one way. Because I owning 3 Schott jackets that I love immensely for varying reasons, I wouldn’t fault them for having better products each year. I would agree I 100% would like an explanation of how they plan on reinvesting and using their profits to benefit the products and/or employees. But As a company if you’re not constantly researching different products, equipment, methods in any field then why exist at all? I would hope that every year they get smarter and better and that doesn’t mean a 1960s Schott is worse than a 2018 or 2030 Schott it just means it was the best available at the time. So you should never hold out or blame a company for having better stuff as time goes on. If you like something get it when you can. But if you’re constantly wondering if tomorrow will be better, guess what? It better be. 

Ramonesome on 03/08/18 at 06:25 PM

I took the statement to mean that when I purchase a Schott, I'm paying for high end materials, a century of expertise and supporting american garment workers. Many other companies will offer more expensive jackets of lesser quality / durability and charge more for them because they have to justify a ridiculous advertising budget (Does seeing David Beckham in flimsy Belstaff seperate you from 2 grand?)

By "investing in itself," Schott is assuming quality goods will sell themselves and that their customers will be their public advocates. The quality isn't dipping, it's being maintained.

That's my interpratation anyway, obliviously I'm just another armchair brand narrative stategist at large. 

TradCat on 03/08/18 at 06:48 PM

Dannyk wrote:

I don’t work for Schott but I feel like this is a slightly suspect question in one way. Because I owning 3 Schott jackets that I love immensely for varying reasons, I wouldn’t fault them for having better products each year. I would agree I 100% would like an explanation of how they plan on reinvesting and using their profits to benefit the products and/or employees. But As a company if you’re not constantly researching different products, equipment, methods in any field then why exist at all? I would hope that every year they get smarter and better and that doesn’t mean a 1960s Schott is worse than a 2018 or 2030 Schott it just means it was the best available at the time. So you should never hold out or blame a company for having better stuff as time goes on. If you like something get it when you can. But if you’re constantly wondering if tomorrow will be better, guess what? It better be. 

Suspect? What are you talking about? You either didn't read my post in its entirety or didn't understand it.

I want to know exactly what Mr. Schott meant by his statement and the mechanisms by which they put that principle into action. 

AussieJagman on 03/09/18 at 09:46 PM

Schott's "product" is Leather Jackets and I would imagine that things like the design of new model jackets, the modification to modern sizing of old model jackets and the creation of new limited edition jackets, like the recent "Horween Horsehide Cafe Racer", are all things that require expenditure of money up front and would thus be considered as examples of re-investing in the product. 

TradCat on 03/09/18 at 10:37 PM

I actually asked this question directly of Schott employees. Great that y'all care but really don't want this thread cluttered with random speculation. Thanks.

AussieJagman on 03/10/18 at 06:14 AM

I'm guessing you've taken the "You call the Schotts" headline to this forum literally...........

Gail on 03/10/18 at 08:18 AM

First let me say, I did not get a chance to view Jason on the Fox Business. Based on what you have written it seems he noted that Schott rather use profits in the product then in marketing. Schott is always looking to improve our jackets, not only in styling, materials but also in our factory. With any manufactured item, with time everything improves, just look at the car industry, from the Model-T Ford to cars that drive themselves. From zippers never being used in a jacket until Schott was the first to put a zipper on a jacket. Marketing and advertising is good but will be forgotten in time, a well made jacket will be around for many years. The best marketing is making a good product and the word of mouth telling others about our jackets is the best advertisement. I think what Jason was trying to convey the product is first over marketing. If you don't make a good product all the marketing in the world will not help sell your product.

Gail

Noabaak on 03/10/18 at 10:47 AM

First off, I think Schott is on the right track. With a global experience as a consumer products marketing management in the background, I know how hard it is to keep a brand equity. To me, Schott represents three values: 1) Originator, 2) Made in USA, 3) Leather expert. You need to keep these three values intact as those were how Schott has positioned in the market. Say, you want to expand and diversify into other areas, you might lose more than gain. That is why Schott's market is limited but stable. Expansion is a gamble and most of the times not worth it. Schotts innovated w/ Perfecto design a century ago already and that is the key product. Do not try to make products made by Belstaff, Barbour, etc. For one thing, I would not buy anything other than leather from Schott. 

For a marketing side, there must be something that you could do further. Collabo could be good. Limited sales event is good. I know what/why manufacturers scared of massive sales, and in a way it is true, but you need to question yourself if current pricing is justified. Note that your customers have changed, we are not all bikers but consumers who go to work 9-5. In other words, you are not the market, and even innnovator becomes a part of the market that is constantly changing. 

Remember also that Marketing is not only for profits, but for consumers. You need to refreshen the images, designs, and even heritage from time to time. Without reminders, people forget and it's not their fault to forget. That intellectual property belongs to you and a part of product. I am satisfied with Schott in general and what they (esp. Gail) do here to inform and assist tremendously for us to understand. Thank you!

Fischer on 03/10/18 at 01:13 PM

TradCat wrote:

I actually asked this question directly of Schott employees. Great that y'all care but really don't want this thread cluttered with random speculation. Thanks.

If you want Schott employees to answer you question directly, don't post it on a public forum.

E-mail, phone, live chat are all options available at the top of the Schott web site. Utilizing one of these you can avoid what you refer to as random speculation.

richgreene on 03/10/18 at 02:37 PM

Good Grief !!!! (shakin’ my head)

TradCat on 03/10/18 at 03:20 PM

Thanks so much Noabaak; your professional insight is greatly appreciated and unlike any other reply from a non-Schott employee, adds to this thread.

Fischer you are a moron. Maybe I'll PM you and tell you why. Maybe I'll just laugh at your super edgy Joker avatar some more and ponder the full depth and breadth of the utter inconsequence your very existence amounts to and how meaningless any opinion you will ever hold is to me. It's the weekend so it could go either way.

AussieJagman on 03/10/18 at 05:30 PM

Dearie me Trad man, when you were growing up (a process that obviously has not yet reached its conclusion), were you not taught any manners?

Merely labelling someone a moron does not make them so (I'm guessing that was just another example of a self righteous attempt to "call the schotts"). It generally requires observation of some specific behavioural characteristic within the activity of a person to determine whether such an epithet would be accurate and I think the readers here might make their own judgments as to whether there is evidence of any such behavioural characteristic laying within this thread. Certainly seems pretty clear cut to me but of course I don't "call the schotts" around here, that's something best left up to the readership in general.  

TradCat on 03/10/18 at 06:07 PM

AussieJagoff, reread what I just said but kindly substitute your name for Fischer's. Thanks.

Anyone without something of substance to add (everyone but apparently Noabaak and Schott employees) please resist the urge to chip in your two cents. I assure you it is not wanted. Any time I reply to a thread on here I try to give real advice drawing on my background and experience. You are inconveniencing anyone in the future who actually cares about the original questions. Uour narcissism is apparently boundless. I'm amazed you guys even possessed the good taste to purchase a Schott jacket to bevin with, although in Fischer's case it seems he could only afford used cowhide, and doesn't know the feeling and smell of unworn horsehide straight from the factory. 

AussieJagman on 03/10/18 at 07:44 PM

Young fella, I note in your "profile" that you characterise yourself as some sort of "troll" extraordinaire but from where I sit, you don't seem adept at it at all.

Your efforts to control and belittle other poeple's contribution to a public forum would seem to indicate that your "narcissism" rejoinder is both misdirected and on your part, thoroughly mis-understood. 

TradCat on 03/10/18 at 08:39 PM

This isn't trolling genius this is me hitting you with gospel truth. Trolling would be me going on all your threads and filling them with pointless drivel.

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