Irving and Jack Schott, sons of Russian immigrants, open a factory in the basement of a tenement building on Manhattan's Lower East Side where they cut raincoats to be sold door-to-door. They name their company Schott Bros.
The outerwear line had grown beyond raincoats. In honor of his favorite Cuban cigar, Irving deemed that the top of the line leather and sheepskin lined jackets would carry the brand name Perfecto®. For almost 100 years, the Perfecto® has been recognized to be among the finest 'made in the USA' leather jackets built.
Schott brothers Irving and Jack become the maker for a major Harley Davidson motorcycle distributor, called Beck. Beck publishes a nationwide dealer's catalog distributed to nearly every motorcycle shop in every state.
Schott makes headlines by changing the way we dress for the outdoors by being the first to put a zipper on a jacket.
Nearly 40 years before Harley Davidson would create their own, Irving Schott designs and produces the first modern leather motorcycle jacket. Retailing for $5.50 at a Long Island Harley Davidson distributor, the Perfecto® is durable, rugged, and immediately embraced. To this new generation of "bikers", the Perfecto® is a symbol of the excitement, adventure and danger that fuels their fascination with motorcycles.
In May the Schott Bros. shop opens
in South Amboy along with its state
of the art factory facility.
Pictured here is a Black horsehide "Perfecto®"
jacket with brown leather trims, cotton plaid
lining, with ball and chain zipper pull.
Also pictured is an Early "Perfecto®" label.
July 22nd Schott annual
company outing to
Coney Island. Pictured is Schott's original store at 96 East Broadway in New York City's Lower East Side.
Pictured left to rt.: a rare original box
with Perfecto® logo, Beck's jacket built by Schott,
a Perfecto® D-Pocket
style " Model 333" jacket in dark brown
goatskin. This jacket first appeared in Beck's catalog in 1941
and was sold 'til the late 1940's. Beck's 1940's label for goatskin
Schott even had something for the ladies. Pictured is a Schott Perfecto® Lady's Jacket in Chestnut Horsehide, a Perfecto® Label and a page from Beck News in 1941.
Commissioned by the US Army Air Corps at the start of WWII, Irving Schott produces a "bomber jacket" that would serve and protect "Our Boys" as they fight for liberty in the air over Europe and the Pacific. Production of civilian leather jackets including the motorcycle jackets is put on hold as the factory devotes it's entire capacity to making sheepskin bomber jackets, leather flight jackets and peacoats to meet the increased demand for US Military jackets.
Pictured is General George S. Patton wearing a classic B-3 jacket similar to the current Schott style 257S.
Famous Tuskegee Airmen wearing Schott leather flight jackets during a 332nd fighter briefing.
Irving's son, Mel Schott serves in Iwo Jima, receives a purple heart for getting shot and injured in the line of duty. He spends the next year recuperating in a hospital in Hawaii.
Mel Schott returns from war, gets his college degree in two years, marries his sweetheart and joins his father's business.
Pictured above: an early horsehide "One Star" style 613 Perfecto® assymetrical leather motorcycle jacket with a Conmar zipper, Sheepskin lined.
Schott Bros. hits the big screen when
Perfecto® One Star jacket is featured
cult movie, The Wild Ones, starring
Brando. Johnny, the leader of
Rebels Motorcyle club is forever immortalized in his Pefecto One Star as the icon of the counter culture. Pictured: Marlon Brando in Perfecto® Model 613 "One Star"
The Perfecto® is catapulted to the height of its popularity when a love for speed ends the life of the quintessential "American Bad Boy". It is said that James Dean could hardly be seen without his Perfecto®. The black leather jacket becomes synonymous with "The Rebel" and is banned from high schools across the country.
Early 1960's: Stores carrying the 613 One Star experience increased theft of the stars off the epaulets. Schott Bros introduce the 618 style, identical in design without the stars to curb the sticky finger problem. Pictured is an old black "Perfecto®" tag, and
Steerhide leather motorcycle jacket with
black quilt lining.
Schott Bros. late 1960's Model 618 "One
Star" with old black "Perfecto®" tag.
Steerhide leather motorcycle jacket with black quilt
Late 1960's: Teen rebellion takes a new twist, and peace and love define the "hippie" movement. Schott Bros. lead fashion's foray into the style with the introduction of leather and suede fringed vests and jackets. Irving and Mel Schott see an untapped opportunity, purchase a state of the art fringe machine, and the 316 fringe leather jacket becomes one of the best selling styles of the 60s.
Peter Fonda wears a Cafe Racer style jacket in the movie Easy Rider. The Caf? Racer becomes one of Schott Brothers most popular styles.
Schott Bros. 1970's cover and advertisement from Schott Catalog.
Schott Bros. 1970's black label. Neck label is square, in black with Schott in white curly letters above an orange and yellow coat of arms (lion and unicorn on the sides with an "S" in the middle).
The greatest innovator of the motorcycle jacket, Irving Schott (1892-1991), in an old facility in Perth Amboy, NJ.
Mel's son, Michael Schott joins the company and leads production and product development.
The New York City music
scene changes forever when an unknown
called The Ramones, play their first live
the newly opened downtown club,
were all wearing these black
leather jackets... They
looked so striking.
These guys were not hippies. This was something completely new" describes Punk Magazine founder, Legs McNeil. These leather jackets were of course, the Schott Perfecto®, which are thereby established as the symbol of punk rock.
Bruce Springsteen wears a Schott Perfecto® on the cover of his Born to Run
breakthrough album and
becomes an icon for the
families of America.
Mel Schott recieves the American Designer Award from the Leather Industries of America.
Female Rock & Roll pioneer, Joan Jett didn't give a damn about her bad reputation and rocked a Schott Perfecto® with her band the Blackhearts. Women everywhere emulate her tough look landing the Perfecto® as a staple of 80s fashion.
Mel's Daughter, Roz Schott, joins the company, the current President of Schott Bros..
Michael Schott becomes
President of the company.
Pictured, Irving and Michael
on the sewing floor.
Schott partnered with Kenny
Rogers in developing a
collection of outerwear at the
height of his career.
wearing the signature
fringe leather Schott
jacket and a label
from the collection.
Mel's son-in-law, Steve Colin, joins Schott Bros. and is the current Chief Executive Officer. Pictured here is Steve in the warehouse shortly after joining the company.
Schott Gang. Pictured from
left to right: Irving, Roz, Mel,
Steve Colin, Milty Perlman.
Through globalization, the Perfecto® becomes a worldwide symbol for
"American Cool". Japan and
France emerge as
supporters and allies of
the brand where "Made in
are the most coveted. Today
are sold on every corner of the world.
Schott taps a new music scene as the hip hop
culture comes into popularity. Oversized
leather jackets line the streets of
Schott family photo at Irv's 99th birthday celebration.
standing left to rt. Jason, Steve, Roz, Oren, & Milty Perlman.
Seated left to rt. Mel, Irving, & Michael.
Schott billboard in Times
The new millennium brings
in the fourth generation of
the Schott Family. Irving's
great grandson Jason joins
the company and is the
current Chief Operating
Officer. Pictured right is
Jason in Great grandpa
The Perfecto® celebrates 75 years
as America's signature bad boy uniform.
Schott N.Y.C. releases a limited edition
replica Perfecto® of the original D pocket
horsehide style designed in 1928.
Jeremy Scott, an American designer known for his high octane and outrageous designs
favored by pop stars and celebrities, collaborates with Schott N.Y.C.. The Perfecto®
becomes a canvas for his signature bold
prints. Stars like Rihanna, Lady
Katy Perry and Alica Keys step out in the
limited edition pieces which include artwork
the late artist Keith Haring.
Schott N.Y.C. store opens in Paris located
Place des Innocents, Paris, 1-er, France.
Schott N.Y.C. creates a collection of jackets for Barney's New York, a luxury department store, and invents a method of
jackets to look like
their 75 year
Schott N.Y.C. store opens in
Japan located at 6-23-1
The Perfecto® once again is defining a new era. Featured on
superstars like Jay-Z on the cover of Interview Magazine and
Blake Lively on the cover of Esquire Magazine in the newly
released and designed Perfecto® with a woman's fit. Perhaps
most impressively, Spin Magazine uses the iconic Perfecto®
as the cover for its 25th Anniversary Issue defining rock and
roll over the past several decades.
The third and fourth generations of the Schott family mark the company's 100th year in business.
During the last century, Perfecto Brand® has become an icon for rebellion, freedom and the rugged American spirit.
Staying true to our founding principles and the evolving needs of our customers strongly secure Schott NYC's place in our next American century.