Schott NYC continued to celebrate 100 years as a staple to fashion’s bad boy ensemble at Project NYC this past week, and they did so with finesse. There were no bells and whistles or gigantic displays at their booth. They brought their jackets, a few small motorcycle models and some photos of rugged celebrities donned in their fine Schott leather apparel. Their display was modest to say the least. However, it was the quality of their products and the swagger of their salesmen that drew people to their booth.
Although it would've been cool to see a Hellcat X132 by their booth, with so much history associated with Schott NYC, they didn't need the extra array of commotion. They generated enough on their own, and that’s what makes them so respectable. Throughout these past 100 years, Schott NYC has continued to produce quality hand-made products right here in America. Never wavering. Always thriving. Continuing to be the best that they can be.
The album received rave reviews from Rolling Stone that year, calling Springsteen "totally unique and cosmically surfeiting in his words". Out of 500, it was also named the 379th best album of all time by Rolling Stone in 2003.
Among countless other American bad asses over the years, Springsteen has always been a staple to Schott NYC's continually evolving brand. Most famously, the rocker is known for sporting a Schott Perfecto leather jacket on the cover of Born To Run, Springsteen's 1975 breakthrough album.
Listen to "Blinded by the Light", Springsteen's debut single from Greetings From Asbury Park, N.J., in the video below featuring some pictures of him proudly rocking his coveted Schott NYC gear.
Additionally, anniversaries are important. As Bruce commemorates the 40th anniversary of Greetings From Asbury Park, N.J. today, Schott NYC will also be celebrating, throughout 2013, 100 years of being an American original.